Power to the Pedal.

Shimano makes footwear for the racing pros of cycling. Their shoes and pedals are designed for power and maximum efficiency. The work we did spoke to the competitive edge their technology provides with a nod and wink to the fact that Shimano is a big Japanese corporation playing in a traditionally American sandbox, in the case of mountain biking. And that Shimano can even to go toe to toe with the best Italian road racing footwear.

Pretty cool having a client whose eyes light up when you tell them you want to name their cycling shoes after Japanese Godzilla movie characters.