Method. People against dirty.

Cleaning products tend to be toxic, smelly and ugly. But Method never bought into the propaganda that toxic chemicals are a necessary evil of “clean.” Their vision is to revolutionize the entire experience of household cleaning. And to create a movement. So we dubbed the noble cause “People against dirty.”

We outfitted people with camouflage “combat gear” designed around the all-natural ingredients Method uses. Print ads and web banners use language like “Mother Nature wants you” and “A call to arms, hands, and lungs” to inspire new recruits to our environment-and-people-friendly way to clean.