Kimpton Hotels & Resorts H.U.M.A.N.S.

In a world run amuck with technology, Kimpton Hotels & Resorts wants to be a welcoming oasis of humanity. So we created a campaign to tout their proprietary Operating System that keeps everything humming called “H.U.M.A.N.S.” To help shift public perception of Kimpton from being just another hotel in the hospitality business to the only brand specializing in the humanity business. Welcome. Stay human.